I’ve worked around the world photographing people, food, drinks and products, but my home and studio are here in Dublin. Photography and the marketing industry have changed beyond recognition during my career, and I’ve been excited to embrace all these changes — but the power of amazing photography remains the same, and luckily for me, I still love it.
Having shot award-winning campaigns in every genre, my love of food and drink has brought a varied and exciting range of people and briefs to the studio in more recent years. Whether long-appreciated loyal clients or new fresh-faced ones, I love having enthusiastic people around me to share the joy of working on exciting projects.
I use various lighting techniques to create a unique visual language tailored to each client. This approach is essential for achieving a strong brand identity and deep consumer engagement. To create images that resonate and leave a lasting impression, they must stand out. Much like an architect, I use lighting to construct diverse moods and environments that align with your brand’s positioning, for example:
Emulates a natural daylight feel that evokes an everyday accessible lifestyle.
TASKCrisp, clear lighting that energises the subject and adds clarity and impact.
ACCENTHighlights and enhances specific areas, bringing a sense of premium quality.
DECORATIVETheatrical lighting that adds drama and creates a sense of otherworldliness.
Every project starts with a chat; much can be learned from this first call and it’s where our collaboration begins. Whether working with an agency or directly with a client, here’s how I make each shoot enjoyable and successful for everyone:
A detailed brief is essential for maximising the value of our work together.
MY CONTRIBUTIONBeyond the craft of lighting and photography, I bring a fresh perspective and a personal approach that adds depth and value.
COLLABORATORSI team with talented producers, stylists, editors and retouchers to ensure every shoot is meticulously planned, executed and delivered.
The majority of my work is shot in my studio in Dublin city centre. It’s fully equipped with a prep kitchen and an extensive props selection, making it ideal for most projects. While the studio is my home from home, I’m just as comfortable shooting on location.
Aldi | Avoca | Avonmore | BFree | Batchelors | Boyne Valley | Brennan’s Bread | Denny | Diageo | Dunnes Stores | Ferrero Group | Glendalough Distillery | Glenhaven | Kepak | Kerry Group | Loughnane’s | Jacobs | Valeo Foods | Murphy’s Brewery | Musgrave | Moy park | Sons Of Butchers | Tesco | Walsh Whiskey
